There have been a myriad of statistics on the topic and if there's one thing the results have in common, it's this: most people aren't willing to wait more than 2 seconds before clicking away from your website and truth be told, you can't blame them.

Today, site speed is more important than ever.

But why? We live in a busy world and it shows. People today don't have the time or the will to wait for a website to load and even Google made sure to take site speed into consideration. So, if your digital strategy isn't performing very well, it may be because you have a slow website.

Keep reading to learn why you should optimize your web page for speed the right away.

1. Site speed is now one of the most important ranking factors for websites

It's a well-known fact that search engines love speed. Back in 2010, Google announced site speed as a ranking factor for desktop search. And as of July 2018, site speed became one of the most important ranking factors for a website, for both desktop and mobile.

What does this mean in terms of SEO?

If you own a slow website, the search engines can only crawl a small part of it using the allocated crawl budget. In other words, a slow website could affect your indexation in a negative way, allowing your competitors to rank first.

Tip #1: Act now to improve your website and redeem your place among the first results in Google! Even though Google announced the new algorithm change almost a year ago, few have taken the time to optimize their websites for speed.