How long would you wait for a website to load on your desktop or mobile?

There have been a myriad of statistics on the topic and if there's one thing the results have in common, it's this: most people aren't willing to wait more than 2 seconds before clicking away from your website and truth be told, you can't blame them.

Today, site speed is more important than ever.

But why? We live in a busy world and it shows. People today don't have the time or the will to wait for a website to load and even Google made sure to take site speed into consideration. So, if your digital strategy isn't performing very well, it may be because you have a slow website.

Keep reading to learn why you should optimize your web page for speed the right away.

1. Site speed is now one of the most important ranking factors for websites

It's a well-known fact that search engines love speed. Back in 2010, Google announced site speed as a ranking factor for desktop search. And as of July 2018, site speed became one of the most important ranking factors for a website, for both desktop and mobile.

What does this mean in terms of SEO?

If you own a slow website, the search engines can only crawl a small part of it using the allocated crawl budget. In other words, a slow website could affect your indexation in a negative way, allowing your competitors to rank first.

Tip #1: Act now to improve your website and redeem your place among the first results in Google! Even though Google announced the new algorithm change almost a year ago, few have taken the time to optimize their websites for speed.

2. A website that loads in less than 2 seconds makes a wonderful impression

First impressions always count, especially when it comes to your website. Each visitor is a potential customer, so the faster your website loads, the better.

A website that loads immediately looks professional and will make a strong first impression with your visitors.

A website that loads slow, on the other hand, could make your visitors feel insecure or even bored to have to wait.​

Tip #2: You rarely get a second chance to make a good impression, so make sure you make the first one count. If you believe your reputation as a business is important, make sure to optimize your website for speed today!

3. Page and website speed are important to user experience

A great website is all about great user experience. The faster your pages load, the more time people will likely spend on your website, lowering your bounce rate as a result. The longer your pages take to load, the more likely it is this will affect your conversion rate in the long run.

Tip #3: Make sure to optimize your code, reduce the number of redirects on your website, optimize your images and improve your server response time right away. By increasing the speed of your website, you will create a much better experience for your visitors.

4. The faster your website loads, the more potential clients will convert

We tend to live life in the fast lane and this often means people are less and less patient. Unfortunately, slow load speeds may drive potential customers away! People today expect -or better said, they demand -immediate answers and fast results.

And the online environment sets the bar pretty high. If your website takes longer than 2 seconds to load, chances are high about half your visitors will click away

Tip #4: The sooner you optimize your website for speed, the sooner you'll have more visitors convert.

5. A fast website will set you apart from the competition

Looking for one more reason to optimize your website for speed? Think long and hard of your competition! Site speed affects your website rankings, it impacts the user experience and it affects your conversions.

So, why would you allow the competition to get ahead when you could optimize your website for speed and enjoy the benefits right away?

Tip #5: Did you know even a fraction of a second could affect your sales and conversions? Don't give your potential clients a reason to run to the competition and invest in your online presence today!